EA's Ultimate Team mode with Fifa is the major

Naturally, this has lent them a smaller degree of sales within the industry, so they have recently debunked this statement, in the hopes to attract fans to their brand. PES 2015, may just be the game that Konami has been waiting for. Let's see how their strategy is changing up, and how PES 2015 is attempting to change the game between these two publishers.
Let's not forget that the last decade began with PES as the top fifa 15 coins football game on the market, which demonstrates EA's keen abilities with regards to selling their titles well. Though of course this isn't the case with their much lesser NBA titles. Abhorrent sports games, don't know how EA can get it so wrong.
While this change is indicative of Fifa's global appeal, it is also a sign of how PES failed. Even the man in charge, Adam Bhatti, has stated that they "never really hit the ground running with Xbox 360 and PS3," he goes on to say "it took us too long to get to grips with the hardware." Now he maintains that the cheap fifa 15 coins and fifa 15 PS4 is their time to shine. Hell, PES 2015 won Best Sports Game at Gamescom this year. Fans are hailing it as a return to form for the franchise.